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Cristina Bazavan: "Dintii si pantofii pot spune foarte multe despre un om"

cristina bazavan, interviuri Dentist.ro
Dentist.ro | 09.08.2010



Saptamana asta continuam seria interviurilor Dentist.ro cu Cristina Bazavan, redactor sef la revista Tabu.

Un cunoscut jurnalist din Romania, Cristina Bazavan este redactorul sef al uneia dintre cele mai citite reviste de femei. A trecut de la radio la presa pentru femei si de 10 ani ia interviuri vedetelor nationale si internationale si scrie editoriale pentru Tabu.

Chiar daca are 35 de ani, Cristina are o viata mai activa decat multi tineri din ziua de azi. In fiecare zi o gasesti la evenimente, intre oameni, socializand. Si totusi, dupa cum veti vedea din interviul de mai jos, nu se abate de la regulile care o ajuta sa nu uite de ea.

Va invitam deci sa cititi interviul luat unei femei care mereu are timp de ea! O discutie placuta si poate unul dintre singurele interviuri cu jurnalistul Cristina Bazavan.

Dentist.ro: Buna Cristina. Esti redactor sef la Revista Tabu. Altceva ce ne mai spui despre tine pentru cei care cunosc revista dar nu si pe tine?

Cristina Bazavan:
Profesional – inainte de Tabu, am lucrat pentru Radio 21 si Europa FM. M-am ingrijit de “branduri”, de imaginea statiilor.

Personal – imi plac filmele si cartile. Si sper sa ajung sa scriu povesti jurnalistice care sa se transforme in filme. Sau carti.

Dentist.ro: Cum e viata de redactor sef la o revista pentru femei? Mai ai timp de tine?

Cristina Bazavan: E agitata viata de redactor sef pentru ca implica o multime de lucruri administrative, in paralel cu partea editoriala a revistei. E gresita imaginea “daca lucrezi la o revista glossy, inseamna ca nu muncesti pe bune”. Muncesti mult. E un business si, ca orice business, daca vrei sa mearga muncesti din greu pentru el.

Dar am timp si pentru mine pentru ca am reguli: nu raspund la telefon dupa ora 20.00, nu raspund in weekend decat in situatii extreme.

Succesul de oricare fel ar fi el – personal sau profesional – implica si o parte de disciplina.

Dentist.ro: Ai fost in juriul de la Miss Romania Universe si spuneai ca trebuia ca fetele sa aiba dantura perfecta. O aveau toate asa?

Cristina Bazavan: Da, aveau dantura foarte frumoasa si ingrijita. Toate. Aveau insa alte probleme – la atitudine, la cum se machiau, la cat de ingrijit le era parul sau corpul.

Dentist.ro: Igiena orala este vitala spun eu. Tu ce spui? Cat de importanta este?

Cristina Bazavan: E o carte de vizita. Eu cred ca dintii si pantofii pot spune foarte multe despre un om. Sunt detaliile care-ti arata personalitatea lui. Dupa cat de ingrijiti sunt si dintii, si pantofii stii cu ce om ai de-a face.

Dentist.ro: Cum reactionezi daca o persoana apropiata tie are o dantura cu probleme vizibile dar totusi, din diferite motive, nu merge la dentist?

Cristina Bazavan: Fac lobby pentru a merge la dentist. Am avut pe cineva in familie care avea o problema complicata si ii era teama de dentist. Am aplicat strategia mituirii: “Iti fac cadou o vacanta la Roma, daca iti rezolvi problema stomatologica”. Cu oferta asta, a pierit orice teama.

Dentist.ro: In revista ta apar multe reclame. Cum ar trebui sa fie o reclama la un produs de igiena orala ca sa te convinga sa il cumperi?

Cristina Bazavan: Sincera. Cred ca suntem in directia buna in ceea ce priveste reclamele pentru produsele care tin de igiena orala. Ne trebuie insa campanii “people to people” in mediul rural. Acolo cred ca sunt cele mai mari probleme. Ma bucur ca au aparut si la noi periutele de dinti care ii rasplatesc pe copii pentru ca s-au spalat bine, oferindu-le un cantecel. Daca le creem reflexul spalatului de mici, am castigat batalia.

Dentist.ro: Cristina, cand ai fost ultima data la dentist si pentru ce anume?

Cristina Bazavan: In februarie pentru detartraj. In septembrie e in plan o noua vizita, de vazut daca totul e bine pe acolo.

Dentist.ro: Cand suntem mici mergem cu parintii la dentist, de voie sau de nevoie. Cum au fost vizitele la dentist din copilaria ta?

Cristina Bazavan: Urate. Si-acum imi e frica de freza aceea care face un zgomot ascutit, doar ca acum stiu sa ma controlez si nu o mai iau la fuga de pe scaun.

Cabinetele stomatologice din orasul meu – Alexandria – de pe vremea copilariei mele, erau prost dotate si nimeni nu se gandea la confortul copilului. Nu mi-a oferit nimeni o bomboana cand mergeam la stomatolog, ba cred ca ma dojeneau pentru ca nu e bine sa mananc dulciuri ca imi stric dintii.

Dentist.ro: Pe final, te-as intreba cum ti se pare site-ul nostru? Te intreb din perspectiva unui om care sta foarte mult pe internet dar si a unei persoane posibil interesata de subiectele abordate de noi.

Cristina Bazavan: Cred ca inainte de orice e util. Imi place mult lista cu cabinetele stomatologice. Dupa ce am descoperit-o, am pus-o in bookmark. Nu se stie niciodata cand e o urgenta.

Dentist.ro: In incheiere, un mesaj pentru cititorii Dentist.ro?

Cristina Bazavan: Sa zambiti mult si larg. Si sa va faca placere sa zambiti.

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