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Istoria Colgate in reclame

istoria colgate, Pasta de dinti | 18.11.2010

Pasta de dinti Colgate este una dintre cele mai vechi paste de dinti. De peste 200 de ani, compania Colgate este pe piata cu cele mai diverse produse.

Infiintata in anul 1806 de catre William Colgate, compania si-a inceput activitatea la New York producand sapunuri, apret si lumanari. Din 1870, pe fondul unui interes ridicat al consumatorilor fata de igiena orala, Colgate a inceput sa comercializeze atat pasta de dinti, cat si pudra pentru albirea dintilor. In anul 1896, compania introduce pe piata tuburile speciale pentru pasta de dinti, iar in 1911, inaugureaza programele de responsabilitate sociala, oferind scolilor peste 2 milioane de periute si tuburi de pasta de dinti.

Va prezentam mai jos o serie de reclame la Colgate din anii '50 - '90:

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